- BASED IN THE SCOTTISH BORDERS
Websites, e-commerce and practical digital tools designed to help businesses attract customers, create opportunities and work more effectively.
Previously worked with: Lee Wrangler Topshop Animal
SAMPLE WORK
How I can help
I help businesses find opportunities they’re missing and build simple digital solutions to capture them.
Attract more customers
Websites and landing pages designed to turn visitors into enquiries.
Find more opportunities
Digital tools can uncover potential customers and opportunities that would otherwise be easy to miss.
Work more effectively
Simple systems can remove friction, reduce repetitive work and make the business easier to run.
Built from experience
For 18 years I’ve worked where commerce, photography and digital meet — building e-commerce businesses, creating commercial work and developing websites and digital tools along the way. Today, I bring that experience together to build practical digital systems for businesses that want to grow.
How it works
Simple, straightforward, and built for your business
1
Understand your business
A quick conversation to find where opportunities are being missed
2
Build the right system
Whether that’s a website, automation or customer follow-up, I create the solution around your business
3
Let it work
You focus on running your business while your systems handle the repetitive work.
SAMPLE WORK
Recent projects
A selection of websites and systems I’ve built.
Less outreach. Better prospects.
The old approach to outbound was simple: build a big list and contact as many people as possible.
That’s becoming harder to justify. When anyone can scrape thousands of contacts and send personalised-looking messages at scale, the value is shifting from more prospects to better prospects.
I’m building tools around a different approach: use publicly available information to identify the businesses most worth approaching, then keep the list small enough to research properly and contact personally.
That might mean email, LinkedIn, a phone call or simply starting a conversation — whatever makes sense for the person you’re trying to reach.
The technology does the research and filtering. The important part is what happens afterwards: relevant, personal outreach to a small number of businesses where there’s a genuine reason to talk.
It’s an approach shaped by years of working in B2B, where the goal isn’t to sell something to as many people as possible. It’s to find the right people and build worthwhile business relationships.
- Earlier Signals
- Better-fit prospects
- Smaller, focused lists
- More relevant outreach
- Multiple touchpoints
- Meaningful conversations
Why Iteration90?
Great digital businesses aren’t built in one step.
They improve through iteration.
Iteration90 was created around that idea: helping businesses make practical improvements that lead to better visibility, more enquiries and stronger customer experiences over time.
No jargon. No unnecessary complexity. Just digital solutions that work.
Get in touch