- BASED IN THE SCOTTISH BORDERS
Digital systems for businesses that want to grow.
Websites, e-commerce and practical digital tools designed to help businesses attract customers, create opportunities and work more effectively.
Previously worked with: Lee Wrangler Topshop Animal
WHAT I DO
How I can help
I help businesses find opportunities they’re missing and build simple digital solutions to capture them.
Attract more customers
Websites and landing pages designed to turn visitors into enquiries.
Find more opportunities
Digital tools can uncover potential customers and opportunities that would otherwise be easy to miss.
Work more effectively
Simple systems can remove friction, reduce repetitive work and make the business easier to run.
EXPERIENCE
More than digital
Bringing commercial thinking, visual craft and technology together.
For 18 years I’ve worked where commerce, photography and digital meet — building e-commerce businesses, creating commercial work and developing websites and digital tools along the way. Today, I bring that experience together to build practical digital systems for businesses that want to grow.
How it works
Simple, straightforward, and built for your business
1
Understand your business
A quick conversation to find where opportunities are being missed
2
Build the right system
Whether that’s a website, automation or customer follow-up, I create the solution around your business
3
Let it work
You focus on running your business while your systems handle the repetitive work.
SAMPLE WORK
Recent projects
A selection of websites and systems I’ve built.
Getting new business is easier when you’re contacting the right companies.
With today’s technology, email lists are cheap and easy to generate.
The problem is that the people who might genuinely want to buy your products or services are often buried beneath the noise.
The solution isn’t higher volume.
It’s fewer, better-targeted and more personalised emails, DMs and phone calls — directed at the companies that actually fit, with a genuine reason for getting in touch.
Using publicly available online data, I’ve built a process that creates a detailed picture of a market, looking at products, capabilities, business models, relationships, positioning and other relevant signals.
The research starts with a specific question: where is there a reason for this company to buy what you sell?
That might mean finding:- A retailer with a product gap.
- A manufacturer needing external capacity.
- A business entering a new market.
- A company changing its product mix.
- A new or emerging buying need.
- A business that needs what you sell.
Rather than handing you a generic list of thousands of names, the aim is to map the market, gather evidence and reduce it to the opportunities most worth investigating.
The final shortlist is backed by the information behind it, so you can see why a company was identified, rather than simply being given a score or ranking.
From there, the technology stops.
You decide whether there is genuinely a reason to talk — and how you want to approach them.
Email. LinkedIn. Phone. Introduction. Or nothing.
Less outreach. Better prospects.
I’m interested in using technology to make B2B prospecting more intelligent — not to turn it into a numbers game.
Find the signal. Understand the opportunity. Start the right conversation.Why Iteration90?
Great digital businesses aren’t built in one step.
They improve through iteration.
Iteration90 was created around that idea: helping businesses make practical improvements that lead to better visibility, more enquiries and stronger customer experiences over time.
No jargon. No unnecessary complexity. Just digital solutions that work.
Get in touch