- BASED IN THE SCOTTISH BORDERS
Digital systems for businesses that want to grow.
Websites, e-commerce and practical digital tools designed to help businesses attract customers, create opportunities and work more effectively.
Previously worked with:
Freelance web designer for small businesses, specializing in websites, e-commerce stores, and practical digital tools. Whether you need a custom website to showcase your work, an online store to sell products, or automation tools to streamline your operations—I design solutions that help businesses attract customers, create opportunities, and work more effectively
WHAT I DO
How I can help
I help businesses find opportunities they’re missing and build simple digital solutions to capture them.
Attract more customers
Websites and landing pages designed to turn visitors into customers.
Find more opportunities
Digital tools can uncover potential customers and opportunities that would otherwise be easy to miss.
Work more effectively
Simple systems can remove friction, reduce repetitive work and make the business easier to run.
EXPERIENCE
More than digital
Bringing commercial thinking, visual craft and technology together.
For 18 years I’ve worked where commerce, photography and digital meet — helping to build e-commerce businesses, creating commercial work and developing websites and digital tools along the way. Today, I bring that experience together to build practical digital systems for businesses that want to grow.
EXPERIENCE
More than digital
Bringing commercial thinking, visual craft and technology together.
For 18 years I’ve worked where commerce, photography and digital meet — helping to build e-commerce businesses, creating commercial work and developing websites and digital tools along the way. Today, I bring that experience together to build practical digital systems for businesses that want to grow.
How it works
Simple, straightforward, and built for your business
1
Understand your business
A quick conversation to find where opportunities are being missed2
Build the right system
Whether that’s a website, automation or customer follow-up, I create the solution around your business3
Let it work
You focus on running your business while your systems handle the repetitive work.SAMPLE WORK
Recent projects
A selection of websites and systems I’ve built.
Your B2B Market Universe.
We map your addressable B2B market, identify where the strongest commercial opportunities are, prioritise the compaies most likely to buy, identify the people worth speaking to, and provide the evidence and context needed approach them effectively.
Getting new business is easier when you’re contacting the right companies.
As a photographer, I relied on word of mouth to grow—but referrals are slow, and hunting for leads means endless scrolling, calling, and content creation. For small business owners, time spent online is time away from the work that actually pays.
You’d think tech would make finding clients easier. Instead, it’s made it harder—or at least, fundamentally different.
Cheap email blasts are easy. But they add to the noise, not the signal. Inboxes are flooded. Relevance gets lost. So how do you cut through without playing a losing numbers game?
The answer isn’t more volume. It’s fewer, smarter, personalised touches—emails, calls, DMs. But that takes time you don’t have. So where do you focus?
I built a system that does the digging for you. It analyses thousands of businesses, flags real signals of relevance and opportunity, and delivers a shortlist of prospects—with genuine reasons to reach out. No spam. Just smart, targeted outreach.
- Find opportunities
Where are the product or service gaps my business could fill?
- Look beyond the obvious
Find businesses outside my usual market could have a need for I sell or do?
- Find aligned brands
What companies share the values and ethos of my business?
- Find opportunities nearby
Which relevant companies operate within 50 miles of me?
- Understand your market
Which companies in my sector are showing signs of growth?
- Find the right companies
Which businesses are relevant to what I sell or do?
Don’t just map your market, monitor it.
Once we have mapped your market universe, we can identify which companies are worth keeping an eye on – and monitor them for meaningful changes and emerging signals.
Why Iteration90?
Great digital businesses aren’t built in one step.
They improve through iteration.
Iteration90 was created around that idea: helping businesses make practical improvements that lead to better visibility, more enquiries and stronger customer experiences over time.
No jargon. No unnecessary complexity. Just digital solutions that work.
Get in touch