- BASED IN THE SCOTTISH BORDERS
Websites, AI & Digital Systems That Help
Small Businesses Grow.
Professional websites, AI-powered systems and ongoing digital support for businesses that want more enquiries, better visibility and less admin.
Previously worked with Lee Wrangler Topshop Animal
Never Miss A Call Again
Try the ai powered phone lead capture system
FREE LIVE DEMO
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COMING SOON…
- Qualified leads
- Sent to your phone
- Works 24/7
WHAT I DO
3 Ways I Help
From building high-converting websites to setting up AI
assistants that never miss a lead — I create systems that work for you.
Web Design
High-converting, mobile-first websites. Clean, fast, and built to get enquiries. Ongoing and hosting also available.
Phone Lead Capture
24/7 lead capture that answers calls, qualifies enquiries, and sends them straight to your mobile. Never miss a lead again.
Visual Audits
With 20+ years experience working woth online businesses I can help identify areas to improve your brand message and user experience.
How it works
Simple, straightforward, and built around your schedule
1
Book a call
A 30-minute chat to understand your business and what you need.
2
We build it
Once we have decided on the direction of the project, I get everything set up.
3
Ongoing support
I handle hosting, updates, and keep things running smoothly.
SAMPLE WORK
Recent projects
A selection of websites and systems I’ve built.
£89 p/month unlimited usage
your business and how I can help
Every missed call could be a missed customer.
Our AI Lead Capture Assistant answers when you’re busy, gathers the important details, identifies urgent enquiries and makes sure every genuine lead reaches your business.
Focus on the job. We’ll handle the phone.
- More Than Just Voicemail
Traditional voicemail relies on callers leaving a message—and many simply don’t.
Our AI assistant guides callers through a short conversation, collecting the details you actually need to follow up effectively.
Instead of a vague voicemail, you’ll receive a structured summary that’s ready to action
- Simple Monthly Pricing
Every client receives:
- A dedicated business phone number
- A customised AI assistant
- Call summaries and lead capture
- Urgent enquiry detection
- Ongoing hosting and support
One simple monthly subscription with no contracts or usage-based pricing.
- Built for Busy Trades
Whether you’re under a sink, on a roof or driving between jobs, answering every call isn’t realistic.
Our AI lead capture service acts as your first point of contact, ensuring potential customers aren’t left wondering if anyone will call them back.
You stay focused on the job in front of you while every enquiry is captured professionally.
How It Works
Your AI assistant answers calls when you can’t.
- Customer name
- Contact number
- Postcode
- Description of the problem
- Whether the issue is urgent
The information is then sent directly to you, allowing you to prioritise urgent jobs and return calls with the full context.
Frequently Asked Question
Is the AI pretending to be a real person?
No.
The assistant introduces itself as your AI assistant from the beginning.
Customers know they’re speaking to an automated service, but they also know their details are being captured and that a member of your team will call them back.
We believe that’s a more honest experience—and it builds trust.
Why Iteration90?
Great digital businesses aren’t built in one step.
They improve through iteration.
Iteration90 was created around that idea: helping businesses make practical improvements that lead to better visibility, more enquiries and stronger customer experiences over time.
No jargon. No unnecessary complexity. Just digital solutions that work.
Get in touch