Getting new business is easier when you’re contacting the right companies.

As a photographer there were many times that I found myself relying heavily on word of mouth and referrals to get new clients. It is not always easy to know where the opportunities are without spending a lot of time online searching, ringing round and building social media content. There are so many places to be online, which can be challenging for any small business owner who needs to also spend the majority of their time on what the business actually does for their customers.

With new technology it would be easy to assume that it has become easier to find new clients/customers but the reality is that it has made it more difficult in many ways, or at the very least changed how we can find new business considerably.

What is both easy and cheap, is buying huge email lists and blasting them all with your newest offer and services. The problem that creates is that inboxes are filled on a daily basis with offers from companies that simply aren’t relevant and quickly become noise. So how do you actually get seen and heard, without it simply being a numbers game?

The antidote to this is not higher volumes, but fewer, targeted, personalised emails – phone calls – DMs. This is not possible at scale, so how do you know where to spend your time and energy?

I have created a system that creates a current, unique dataset specific to your business. It researches thousands of prospective businesses and collects evidence and signals that may indicate relevance, opportunity or alignment. That intelligence can then be distilled into a focused list of prospects, giving you genuine reasons to contact them with a relevant offer.