- BASED IN THE SCOTTISH BORDERS
Digital systems for businesses that want to grow.
Websites, e-commerce and practical digital tools designed to help businesses attract customers, create opportunities and work more effectively.
Previously worked with: Lee Wrangler Topshop Animal
WHAT I DO
How I can help
I help businesses find opportunities they’re missing and build simple digital solutions to capture them.
Attract more customers
Websites and landing pages designed to turn visitors into enquiries.
Find more opportunities
Digital tools can uncover potential customers and opportunities that would otherwise be easy to miss.
Work more effectively
Simple systems can remove friction, reduce repetitive work and make the business easier to run.
EXPERIENCE
More than digital
Bringing commercial thinking, visual craft and technology together.
For 18 years I’ve worked where commerce, photography and digital meet — building e-commerce businesses, creating commercial work and developing websites and digital tools along the way. Today, I bring that experience together to build practical digital systems for businesses that want to grow.
How it works
Simple, straightforward, and built for your business
1
Understand your business
A quick conversation to find where opportunities are being missed
2
Build the right system
Whether that’s a website, automation or customer follow-up, I create the solution around your business
3
Let it work
You focus on running your business while your systems handle the repetitive work.
SAMPLE WORK
Recent projects
A selection of websites and systems I’ve built.
Find the businesses worth talking to.
Most outbound begins with a question:
“Who can we sell to?”
I think the better question is:
“Where is there a reason to buy?”
I build systems that analyse publicly available information to find those opportunities.
They look at businesses, products, capabilities, relationships, markets and changes over time — then use that information to identify the companies most worth investigating.
- A retailer with a product gap.
- A manufacturer needing external capacity.
- A business entering a new market.
- A company changing its product mix.
- A new or emerging buying need.
- A business that needs what you sell.
Instead of handing you thousands of names, the system gives you a small number of opportunities worth your attention, backed by the evidence behind them.
From there, the technology stops.
You research the account, decide whether there is genuinely a reason to talk, and make the approach however you think is appropriate.
Email. LinkedIn. Phone. Introduction. Or nothing.
Less outreach. Better prospects.
I’m interested in using technology to make B2B prospecting more intelligent — not to turn it into a numbers game.
The aim is simple:
Find the signal. Understand the opportunity. Start the right conversation.Why Iteration90?
Great digital businesses aren’t built in one step.
They improve through iteration.
Iteration90 was created around that idea: helping businesses make practical improvements that lead to better visibility, more enquiries and stronger customer experiences over time.
No jargon. No unnecessary complexity. Just digital solutions that work.
Get in touch